The excitement conjured by social media is often all-encompassing
and over the top. In some cases, it can
even make your mouth water. The South
Beach Wine and Food Festival’s array of social media tactics do just this.
Between their Facebook and Twitter posts, they are able to
build anticipation through visual aids and descriptive narratives of what an
attendee will experience. This not only
creates a unified buzz across social media sites, but on an individual basis as
well. The excitement among all those
planning to attend prompts the promotion of the event by individuals. As a Facebook friend or Twitter follower is
mine, you would know that my sweet tooth is most eager for the Godiva Indulge
event.
In addition, the Food Network’s YouTube channel offers
videos of events and photo galleries of last year can be viewed and shared via
Flickr. Being able to see what past
attendees have experienced stimulates the strong desire to be present this
year. The variety of social media approaches allows
consumers to see how swanky, luxurious and appetizing the events will be. They have my mouth watering already.
The 10 day countdown starts today as my taste buds attempt
to prepare themselves for some of the most delicious food ever produced by the
Food Network channel’s most famous culinary artists.
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